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• Academic guide
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• Account Executive skills
• Account Manager skills
• Account Planner skills
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• Calculations
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• CIM/CAM
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• Copywriting
• Creativity
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• Customer management
• Customer service
• Data
• Digital/direct marketing
• Direct mail
• Distribution
• Door drop/Door-to-door
• Double checklist
• DRTV
• Email
• Evaluation and analysis
• Exhibitions and trade shows
• Experiential marketing
• Field marketing
• Fulfilment
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• Innovation
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• IPM Diploma
• Keywords and key phrases
• Legal
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• Marketing planning
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• On-pack promotion
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• Proposition/USP
• Public relations
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• Research/insight
• Response analysis
• Recruitment (customers)
• Recruitment
• Retention/loyalty
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• Segmentation
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• Skills - agency specific
• Skills - marketing team
• Skills - interpersonal/enabling
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• Students (need to know)
• Target audiences
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• Templates
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DRTV