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Product/sector knowledge Strategic planning Working with planning Customer insight The client brief Insight and research Governing idea? Timing plan Brainstorming Presentation skills Data management Campaign planning Creative development Strategic development Briefing other departments Proposition Touchpoints Media briefing Concept evaluation Team leadership Production Campaign evaluation Team management Campaign budgeting Client estimate preparation Briefing suppliers for estimate Manageing the WIP Monitoring campaign Invoicing the client Pitching for new business Client/Agency review Client development Client management