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Customers – get them to spend more, for longer

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Test and evaluate to see what delivers the best return Sell to lapsed customers Sell more at every touch point Make it easy to buy from you Offer free trial/free samples Consider using coupons Limit the time they may have to buy Give them a reason to buy more, now Promote your full range of products Trial/test a range of pricing options Increase your prices Increase the number of ways to buy from you Cross-sell and up-sell How wekk are you doing this? Incentives your sales team Develop a communications strategy to engage with your audience Look for insights to direct your strategy Segment your audience to maximise the relevence of your strategy/tactics