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Your comprehensive guide
Planning and implementation (An insurance broker's marketing toolkit)
Your marketing won't succeed without constant analysis
Understand how to improve your marketing's performance
Your step-by-step guide
Implement a profitable strategy
Become more effective at generating new business
Deliver your marketing objectives
Implement your marketing strategy
Leads x Conversions = Sales Sales x Profit = a growing business
Practical marketing guide (An insurance broker's marketing toolkit)
Use the insight gleaned from research to inform every marketing decision you make
Put an understanding of your customer at the centre of your strategy
Uncover your USP message to prospects
Engage, captivate and convert visitors on your website
Learn how an agency responds to a client brief
How to use advertising to deliver set marketing objectives
Segment to ensure your marketing is relevant to each customer group
Create a personal and intermediary-free dialogue with customers
Work out who needs to know what and when and which channels to use
Engage, captivate and convert visitors using your website
How to market effectively to a digital audience
Stand out from the crowd
Gain experience that is valuable to an employer
Fill it and get your dream job
Bring this expertise to your work experience
Find, excel and make this a truly valuable experience
Develop these transferable skills
Learn how to plan your creative work
Plan, prepare, practice, present
Display your skills at every employer touchpoint
Achieve your academic potential
Both as an academic, and as a marketer
Because being good at this it makes sense
And have more time to do what you want
And half the time you spend revising
Plan to exceed your expectations
Develop your passion for marketing
How to glean the most value
Create your own individual career guide using this academic and employability toolkit
(Note: all boxes are clickable - to continue)
