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Market research: your step-by-step guide

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Quantitative analysis Qualitative analysis Present your conclusions and make recommendations Analyse the data to turn it into information Collect relevant data Quantitative Qualitative Use primary data Use secondary data Mystery shopping Experiments Panels Questionnaires Interviews Focus groups Observation Surveys Your Marketing Information System Market information companies Social media data Desk research Develop your research plan Pick/brief a research agency Is the enough time Calculate the sample size What is the budget? Check what relevant insight already exists Define the audience segment to be researched Exploratory, descriptive or causal research type? Define the research question that needs answering What is the management dilemma? The primary purpose of research