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Production Media strategy PR strategy Advertising strategy Sales promotion Direct marketing Digital advertising Event marketing Email marketing Search engine optimisation Website strategy Pay-per-click Social media strategy Mobile strategy Content marketing strategy Copywriting skills Creative skills Deifferentiation Accoung Manager Skills Marketing Manager Skills Alaysis Customer retention Customer management Customer recruitment Proposition Add value Promotions Communications strategy Brand development Product development Product portfolio management Place Distribution channels management Pricing strategy Marketing mix Marketing plan Budgeting Positioning strategy Brand strategy Brand development Target audience Customer insight Data management Segmentation strategy Buyer Behaviour B2C or B2B Customer Insight Competitor/Market insight Market research Data Analysis Data Analysis Marketing Audit Objective